Computer-mediated technologies are used by the social media for Insurance Agent by creating information, sharing of information, sharing of ideas in all the areas of functioning and effectiveness in maximum utilisation of all the features. The Internet based applications, user-generated content like text posts and comments, digital photos or videos, website or application apps, online social networks user profiles with other inter active platforms with individual customers.
USE OF DESKTOP COMPUTERS
The desktop computers are used in research of the customers and required information can be obtained right from the individual blog creation and posting with all the information about the products and sending mails, creating a page in face book sharing new posts, tagging friends etc.
USE OF MOBILE TECHNOLOGIES
Two way communication with the customer can be made, what up sharing of information with clients, group sharing in mobile messaging social apps are the different uses in building business of Insurance are the uses of smart phone in Insurance business.
Tablet computers are used when the customer is on the move. Quick intimation of Accident or loss and steps in following the instructions from the Insurance Agent can be ascertained.
Through the use of social media mining the insurance agent can analyze and extract customers base in various forms needed with social networking analysis from large scale media data and place meaningful information for the use of customer
The Insurance Agent can access maximum information through face book, what’s App
Face book messenger, twitter, Skype, viper, line and snapshot and establish customer interaction in the service of the customer, development of business.
OWNER SHIP OF SOCIAL MEDIAL CONTENT
Insurance Agent has to own the information generated and any misinformation will be taken to task legally.
The rights of the individual’s privacy rights are to be protected and the insurance agent should not reveal any personal information of the policy holders.
POSITIVE AND NEGETIVE EFFECTS
Social media and other social networks are used to learn and explore things and the communication through interne net based services can be done more privately than in real life. Some countries are having limitations in the use and access of accessibility. In such cases the personal contact rout is the only option in the functioning of the Insurance Agent with the limited use of Social Media.